BELOVED’s three main objectives are to put an end to the production of new plastic, to eliminate plastic waste from land and oceans, and to promote the creation of objects made from recycled plastic. Their recycled plastic supplier collects plastic waste, shreds it, and then melts it down to produce large coloured sheets, which BELOVED uses to create artworks. Through these works, BELOVED spreads a message that defends nature while exposing what they describe as its cancer, humanity. They express the view that humans will continue to prioritise consumption and profit over the protection of planet Earth. While some argue that recycling is not the solution, BELOVED questions whether leaving plastic waste in oceans and on land can be considered an alternative. In their perspective, recycled plastic has already become a resource, much like wood or coal, whether society fully accepts it or not.